Slack Was Built for Teams. Indigo Was Built for Communities.

When organisations start thinking about community engagement, the first tools they often reach for are the ones they already know — Slack, Teams, Discord. They’re fast, familiar, and… free(ish). But here’s the catch: They weren’t built for community

Community Building

And while communities and teams both involve people talking, collaborating, and sharing ideas — they actually function in completely different ways.

At Indigo, we believe the tools you use should reflect that.

Teams vs. Communities: What’s the Difference?

A team is typically a small, structured group with a shared goal. Communication is quick, task-based, and often tied to project deadlines.

A community is broader, more fluid. It’s made up of peers, experts, and learners brought together by shared interests or missions. People engage because they want to — not because they’re paid to. And that changes everything.

Which is why trying to host a community on a platform made for team chat often leads to messy conversations, a lack of clear structure or useful data and – ultimately – frustrated members.

Communities Need Different Infrastructure

We’ve seen this especially in high-trust spaces like cybersecurity, where conversations need to be secure, structured and searchable, and where privacy and access control aren’t optional – they’re essential. Members are also likely to include of a wide mix of professionals, vendors and leaders - not just one team.

These organisations need more than just channels and emojis. They need:

Dedicated discussion spaces
Smart member directories
Secure, private access
Branded experiences
Insightful engagement analytics
Monetisation options that respect the community

That’s where Indigo comes in.

Built for Community Leaders

Indigo is a platform designed specifically for organisations that run events, have memberships, and want to support real, year-round engagement that nurtures their community in a meaningful way.

We offer:

A fully branded, private platform
A simple interface that people actually want use
Tools to drive discussion and networking
Community insight dashboards
A sponsorship model that brings in revenue without selling out

And no — it’s not “just another Slack.”

The Bottom Line

If you’re trying to run a professional community on a platform designed for standups and file sharing… it’s probably not working. Slack is brilliant for task management. Indigo is built for shared missions. And that distinction makes all the difference.

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